About

Photo of Daravath Saathvik

I'm an interaction and game designer, studying for a Master of Design in Digital Game Design at the National Institute of Design (NID). Before NID, I did a BA (Hons) in Game and Interactive Media Design at JNAFAU.

My work covers game design, interaction design and marketing. I write the design down first, build a playable version in Unity, and keep changing it based on what players actually do. Marketing and data help me work out who a game is for and how it will reach them.

How I think about free-to-play

Free-to-play games are the ones I most want to make. A free game has to win players over twice: in the first few minutes, when leaving costs them nothing, and again every day after that. So I put a lot of care into the first session, keep sessions short and rewarding, and give people real reasons to come back, like a weekly leaderboard or a new twist every few levels. In Chhupa Rustam that meant daily rewards, a weekly India ranking and a shop of table themes.

Spending should feel like the player's choice, never a wall they run into. Running paid ads also taught me what it costs to win a single customer, so I care a lot about keeping the players a game already has.

I'm just as happy working on other kinds of games. I've made puzzle, rhythm, racing, action and strategy games, and I've designed board games as well.

How I work with tools

I use AI tools, and I say where. In my games I directed the code with AI coding tools, mostly Claude Code and Codex. Some of the game art was made with AI image tools, and some music and sound with Google Gemini. I also built this website's code with AI coding tools. The design is my own work: the game rules and levels, the story and art direction, the design documents and UI/UX, and the playtesting and the decisions that came out of it. Each project page lists the tools it used.

Experience

  • ₹1 crorein Meta and Google ad spend managed
  • 5×return on ad spend
  • 3brands I ran campaigns for
  1. Digital Marketing Specialist (part-time, remote)

    MaxLink Group of Companies, Pune, India

    • Managed nearly ₹1 crore of Meta Ads and Google Ads spend at a 5× return on ad spend (ROAS), by testing audiences, ad creatives and budgets.
    • Designed and managed the CapShap and Hudhawk online stores, built the landing pages the ads sent people to, and improved the shopping flow so more visitors bought.
    • Planned and ran the campaigns for CapShap, Yosha and Hudhawk, from the first ad to the sale, for product launches and brand goals.
    • Made the static and video ads myself in Adobe Photoshop, Illustrator and Premiere Pro, cut to fit each Meta and Google placement.
    • Used the campaign results to adjust targeting, messages and creative, so growth stayed profitable.

    Case studies

    CapShap Paid AdsHudhawk Paid Ads
  2. Junior Designer (part-time, remote)

    MaxLink Group of Companies, Pune, India

    • Designed static and video ads for CapShap, Yosha and Hudhawk, keeping each brand's look consistent across campaigns.
    • Made paid ads, social media posts and promotional graphics in Adobe Photoshop, Illustrator and Premiere Pro, adapted to each channel and audience.
    • Worked with the marketing team to turn campaign briefs into clear visuals for launches and promotions.
    • Reworked designs based on how each campaign performed.

Education

  1. Master of Design (M.Des), Digital Game Design

    National Institute of Design (NID)

  2. Bachelor of Arts (BA Hons), Game and Interactive Media Design

    Jawaharlal Nehru Architecture and Fine Arts University (JNAFAU)

Skills and tools

Design

  • Game Design
  • Free-to-Play (F2P) Design
  • Interaction Design
  • UI/UX Design
  • Level Design
  • Board Game Design
  • Prototyping
  • Playtesting
  • Interactive Storytelling

Engines and code

  • Unity
  • C#
  • Unreal Engine 5
  • Python
  • p5.js

Art, 3D and video

  • 3D Environment Design
  • Game Art
  • Autodesk Maya
  • ZBrush
  • Adobe Substance 3D Painter
  • Rigging
  • Aseprite
  • Adobe Photoshop
  • Adobe Illustrator
  • Graphic Design
  • Adobe Premiere Pro
  • Adobe After Effects
  • Video Editing

Marketing

  • Performance Marketing
  • Google Ads
  • Meta Ads
  • Creative Testing
  • Audience Targeting
  • Landing Pages
  • E-commerce Websites