Yosha Paid Ads

Yosha is an Indian online brand of women's ethnic wear: kurtis, suit sets, sarees, co-ord sets, Indo-western dresses and scarf combos, from about ₹600 to about ₹6,000. The goal: sell more on yosha.shop, at a return that keeps the ads paying for themselves.

From December 2024 to December 2025 I ran Yosha's Meta and Google ads, with about ₹3 lakh a month to spend, and made the ads myself in Photoshop, Illustrator and Premiere Pro.

Yosha belongs to the same company as CapShap and Hudhawk, so I tested it the same way: one thing at a time, across audiences, creatives, offers and the split between Meta and Google. The audience was different, though. The cap brands sell on trends; Yosha's shoppers are women buying ethnic wear. So the ads leaned more on offers and combos.

Alongside the ads, I redesigned the whole Yosha store and reworked it, product pages included, to improve conversion. These screenshots are from the live site in October 2026.

Over the 13 months, every ₹1 spent on ads brought in ₹2.5 to ₹3 in sales.

• One way of testing worked for all three brands, but the approach had to change with the audience.
• For Yosha, offers and combos were what brought in the sales.